Technicolor fruits and vegetables from Israel

Published on Thursday, 31 January 2013 by Webmaster

Technicolor fruits and vegetables from Israel
Black tomatoes, banana-yellow eggplant and purple beans are just some of the agricultural innovations that will be on display Wednesday and Thursday at the Arava Open Day Agricultural Exhibition near Moshav Hatzeva.

The exhibition will also feature personal-size watermelons, seedless bell peppers and hot peppers from Mexico. The purpose of these new varieties, with their unusual appearance and higher nutritional value, is to enable Israeli farmers to better compete in the world market as the global health trend grows stronger.

"To compete in the world market, you have to innovate in color and nutritional value," says Alon Gadiel, the research manager for Central and Northern Arava Research and Development, which is hosting the exhibition at its Yair Station. "The new produce is richer in anti-oxidants and vitamins than the existing produce. It tastes better and looks unique, so its cost and agricultural profit are higher."

The Arava center is part of a network of eight R&D centers on Israel's periphery. The network is supported by the Jewish National Fund, the Agriculture Ministry, the World Zionist Organization's Settlement Division, the Ministry for the Development of the Negev and Galilee, the Plants Production and Marketing Board and private foundations.

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